I’m sure you’ve all seen the commercials- a famous actress or singer with beautiful hair, holding up a box of hair color she bought at the drugstore, which she then went home and put on herself. She wholeheartedly convinces you this is the truth, and that she has been using this hair color her entire life.
Excerpt taken from Kim Kimble’s website, the celebrity hair stylist who does Beyonce’s hair-
“Kim travels constantly with Beyonce and is always at her side taking responsibility for the superstar’s ever evolving gorgeous array of hairstyles that Beyonce showcases on Red Carpets, for movie roles and commercials, video and photo shoots and on tour.”
http://www.hairboutique.com/tips/tip000269.htm
Doubtful she’s buying drugstore hair color…..
The other type of commercial we see is a vision of a woman with seemingly perfect, long, thick healthy hair. We are shown images of molecules and hair strands and told this shampoo, which costs $4, is going to leave your hair looking like this woman’s. Hallelujah- the most nutrient-rich shampoo only costs $4!
Here is a link to a story about a Tresemme mishap-
http://consumerist.com/2006/10/update-tresemme-color-thrive-conditioner-and-the-really-bad-hair-day.html
Their ad-
I worked as a hair stylist on sets of commercials, photoshoots and music videos for 5 years while living in Los Angeles. A hair commercial is high budget– VERY high budget. These companies pay BIG money for their advertising and only hire top of the line people to represent their products.
So let’s start with the “hair model”. A hair model was born with extraordinary hair- like any model, they have something special. They have built a career on the fact that their tresses are long and beautiful and healthy. The shine is just right, the hair is strong and vibrant, the color is perfect. These women get paid for their work and can probably feed a third world country for a few years with the money she makes on one commercial. This woman makes bank and relies on her hair to do so. Now ask yourself- would a woman in this situation go out and use Suave or Pantene on her hair? The answer is a resounding NO! Of course not! Tresemme? Uh-UH! That would be a career ruiner. She’s using stuff us normal folk have probably never even heard of.
Example of a hair model-
Moving on to celebrities hawking drug store hair color, we have to wonder- Beyonce, your hair is very long, and most likely (I do not have proof) NOT actually growing out of your head. What I’m saying here is that she invests thousands in her hair. Monthly. Do you really think she’s buying box dye at the grocery store and going home and coloring it in her bathroom? And washing it out with a bottle of $4 shampoo? Is this realistic? Famous people hire famous hairstylists to come to their hotel rooms, their dressing rooms, their homes, etc and pay them exorbitant amounts of money to maintain their multi-dimensional hair colors. They stop at nothing because they can afford it, their careers require it, and frankly, they deserve it. They are most certainly NOT using the products they so sincerely claim to be- they are sincerely making a TON of cash for making the commercial, so they better look believable or else!
Now we get to discuss the hairstylists doing the actual hair on these commercials. A stylist working on a set has a kit filled with their most useful tools and products. They are hand picked by the stylist based on the results they have achieved while using them. What that means is they have a hodge-podge of their favorite products they bring on every shoot because they need to make sure they can handle anything with what they’ve got. Some stylists get flown all over the world doing hair for such shoots and actually purchase products from other countries to use because they have found them to be so useful. What I’m trying to say is, they ain’t using no $4 Fructisse hair spray on anyone like Heather Locklear or Milla Jojovavich. Not happening.
Celebrity hairstylist, Orlando Pita. Last I checked he charges $800 for a haircut-
On the sets for these hair commercials, the spokesperson is not using the products, the hairstylist working on the commercial is not using the products. No one is using the products- just YOU. You’re going to Walmart and buying something based on absolutely nothing- an image, an idea, a cute catch phrase.
Professional hair products bought in the salon are the only way to ensure you are getting the best for your hair. Do not let these commercials fool you! Go to your salon and spend the extra couple of bucks and get a professional shampoo and conditioner to start. Ask your stylist to help you pick out the right one for your hair type. Get your hair professionally colored! Feel the difference in your hair and thank yourself for being smart enough not to fall for some high powered advertising firm’s wily ways of fooling you into believing their catch phrases- because that’s all they are- catch phrases thought up by a person who makes money thinking up catch phrases.
A product line you can trust-
-Alison Leigh
Eskandalo Hair
*
She’s the shop’s assistant manager. Come check her out!
See you soooon!
We are so famous
